Job Title:

CRM Specialist

Full or Part Time:

Full time

Hours:

40

Exempt:

Yes

Supervisory Org:

Graduate Admissions (PM)

Job Description:

JOB SUMMARY: The CRM Specialist serves Enrollment Management Departments such as Graduate Admissions and International Admissions in the evaluation, implementation, and maintenance of the Customer Relationship Management (CRM) system. Focused effort will be on the integration of technology systems to engage seamlessly and effectively with prospective and applied students.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Responsible for the daily integration and management of the institution’s CRM, Student Information System (SIS), imaging system, application platforms, and other related technological systems used by the University.

• Ensure the integrity, accuracy, and security of student and prospect data within the CRM system.

• Develop and maintain communication workflows (email, SMS, event management, etc.) to support recruitment and enrollment strategies.

• Stay current with CRM best practices and technology advancements to improve efficiency and productivity.

• Work with stakeholders across departments to understand CRM needs and translate them into system workflows, automation and reporting solutions for an integrated communications management cycle.

• Oversee system testing and approval of test results for admissions systems.

• Coordinate development, documentation, maintenance, and reporting to ensure efficient communication. Provide training, documentation, and technical support to CRM users across departments.

• Serve as Security Administrator for the Admissions modules within the CRM, SIS and other technological platforms

• Develop and monitor programming requests through the ITS Department.

• Participate in division-related programs and services for new students.

• Perform other duties as assigned.

SUPERVISION RECEIVED:

General supervision is received from the Executive Director of Admissions. Functional Supervision is received from the CRM Manager.

SUPERVISION EXERCISED:

Functional supervision is exercised over clerical support staff and students.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in a related field.

• Prior knowledge of computer systems, program development, or the equivalent combination of education and experience.

• Proficient in Microsoft Office Suite and ability to learn new software quickly.

• Strong analytical skills and attention to detail.

• Experience and ability to positively interact with all members of the campus community.

• Demonstrated ability to manage projects and collaborate across departments.

• Ability to perform the essential duties of the position with or without accommodations.

PREFERRED QUALIFICATIONS:

• Master’s degree in a related field.

• 1-3 years of experience working with a CRM system with a background in building complex workflows and reporting solutions.

• Ability to effectively communicate technical information to non-technical users verbally, in writing, and in training presentations to groups or individuals is highly desirable.

• Experience in data compilation and analysis.

• Experience in a higher education setting. Previous experience in an Office of Admissions is highly desirable.

WORKING CONDITIONS:

• Duties are generally performed inside and not exposed to adverse conditions.

• All work associated with this role must be performed within the state of Michigan.

The above reflects the general details considered necessary to describe the essential functions of the job. It shall not be construed as an exhaustive statement of duties, responsibilities, or requirements that may be inherent in the job. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.

About SVSU:

Saginaw Valley State University is a comprehensive university with more than 100 programs of study for its roughly 7,000 students. Located on a suburban campus in Michigan’s Great Lakes Bay Region, SVSU is committed to a supportive and empowering environment for students, faculty and staff. SVSU was recognized as a “Great College to Work For” for 9 consecutive years (2016-2024).

SVSU emphasizes undergraduate teaching and learning, and community-based research. SVSU earned the Community Engagement classification from the Carnegie Foundation for the Advancement of Teaching, a distinction achieved by only 7 percent of U.S. colleges and universities. By their senior year, 84 percent of students have engaged with community employers and agencies in internships, field placements or some other component of their academic preparation.

SVSU is establishing itself as a leader in STEAM education for the Great Lakes Bay Region, partnering with businesses, foundations and school districts to improve students’ performance in math, science and the arts at the middle school, high school and university levels. SVSU is constructing the first university research facility on Lake Huron to improve public health and the economy in the Saginaw Bay watershed.

More than 70 percent of SVSU freshmen live on campus in student housing that has been rated No. 1 among public universities in the U.S. (2018-2025). SVSU fields 20 varsity sports at the NCAA Division II level. The average class size is 23 students. For more information, please visit our website,

The CRM Specialist serves Enrollment Management Departments such as Graduate Admissions and International Admissions in the evaluation, implementation, and maintenance of the Customer Relationship Management (CRM) system. Focused effort will be on the integration of technology systems to engage seamlessly and effectively with prospective and applied students. ESSENTIAL DUTIES & RESPONSIBILITIES:Responsible for the daily integration and management of the institution’s CRM, Student Information System (SIS), imaging system, application platforms, and other related technological systems used by the University. Ensure the integrity, accuracy, and security of student and prospect data within the CRM system. Develop and maintain communication workflows (email, SMS, event management, etc.) to support recruitment and enrollment strategies. Stay current with CRM best practices and technology advancements to improve efficiency and productivity. Work with stakeholders across departments to understand CRM needs and translate them into system workflows, automation and reporting solutions for an integrated communications management cycle. Oversee system testing and approval of test results for admissions systems. Coordinate development, documentation, maintenance, and reporting to ensure efficient communication. Provide training, documentation, and technical support to CRM users across departments. Serve as Security Administrator for the Admissions modules within the CRM, SIS and other technological platforms. Develop and monitor programming requests through the ITS Department. Participate in division-related programs and services for new students. Perform other duties as assigned. SUPERVISION RECEIVED:General supervision is received from the Executive Director of Admissions. Functional Supervision is received from the CRM Manager. SUPERVISION EXERCISED:Functional supervision is exercised over clerical support staff and students. MINIMUM QUALIFICATIONS:Bachelor’s degree in a related field. Prior knowledge of computer systems, program development, or the equivalent combination of education and experience. Proficient in Microsoft Office Suite and ability to learn new software quickly. Strong analytical skills and attention to detail. Experience and ability to positively interact with all members of the campus community. Demonstrated ability to manage projects and collaborate across departments. Ability to perform the essential duties of the position with or without accommodations. PREFERRED QUALIFICATIONS:Master’s degree in a related field .-3 years of experience working with a CRM system with a background in building complex workflows and reporting solutions. Ability to effectively communicate technical information to non-technical users verbally, in writing, and in training presentations to groups or individuals is highly desirable. Experience in data compilation and analysis. Experience in a higher education setting. Previous experience in an Office of Admissions is highly desirable.

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